Google Ad Campaigns. Their types and what to choose from these campaign types. By going through this article, you will understand how to grow your audience to help support your business and achieve your goals.
It is important to understand the importance of google ad campaigns. In order to target the right audience. You can also optimize the ad campaign settings to target the right audience at right place which fits your business.
What type of Google Ad campaigns to choose?
To reach out to the relevant audiences for your business know which campaign to choose?
In other words lets see which ways you want other people to find your buisness through the ad Campaigns. Let’s say for example when people search or watch videos on youtube or when downloading the app or maps.
There are a few types of campaigns and each type determines where your ads are to be displayed and the format determines how they are being displayed. Types are categorized as Google Search ads, Google Display ads, Google Video Ads, Google Shopping Ads, and App Ads.
Search ~ Google Search ads show up when people are searching for the products that you have and they get to see the ad near the search bar of Google search as a text ad format.
Display ads cover up the largest social media platforms like Youtube video ads, mobile and app ads display.
Video ~ With Google Video ads you can provide a live demo to your targeted audience. You can reach out to the people who are interested in the products or services that you have to offer to them thus showing your brand’s live demo online which also brings life to the content by encouraging more and more people to watch and use your product.
Shopping ~ Boost traffic to your Websites and local shopping store by shopping ad campaigns that appear on Google shopping next to the search results.
Specialized Campaigns
Local Ad ~ Special Niche businesses have special ad campaigns. With Google search Campaigns, your ads show up alongside results when people are looking for services or products that you offer. Suppose if you have a local store. These campaigns market your shop on various platforms like through search on google, Maps, Display, and YouTube to maximize your offline performance which helps new customers visit your store.
Hotel ad campaigns ~ are designed especially for travelers looking for availability and prices for accommodation. These types of ads are displayed on various platforms through search, Maps, etc
Discovery ~ Displayed in a unique ad format that is being displayed on the YouTube Home Feed, Gmail, and Google’s discover
Is Google search campaign right for you?
Want your business to appear in search results when people are searching and comparing products they need. Let your business be right there when people are looking for the same exact products that you have. Understand what people are searching for and click on the ads that they are interested in. You can come up front and show the options that they can choose which can help them improve their lives.