Pinterest profile Optimization- (SEO AND HEO)

Pinterest Optimization- (SEO AND HEO)

Pinterest Optimization- (SEO AND HEO). Search engine optimization. As far as a search engine is concerned. If there is a search engine there are always 100 percent chances of optimization.

On Pinterest from all around the world, people comes for ideas and creative contents finding opportunity, inspiration, connection, and promotion. No doubt it is a great platform to enhance your skills and enjoy work as a business.

In this guide, I am going to go through Pinterest Optimization- (SEO AND HEO) in order to improvise and grow your business.

I am on Pinterest for a long time now and have learned things from this platform and that Pinterest optimization involves two categories:

1. SEO-friendly — Search Engine Optimization of profile, boards & pins

2. Eye-Catching — HEO (Human Engagement Optimization) of its visual game

There are two main features of Pinterest that offer a double real estate to leverage the market or to promote your brand. The Text (title/description) and the Visuals or Graphics.

Below attached are a few screenshots from my desktop to provide as an example:

The strategy to start up on Pinterest profile optimization involves:

Open a Pinterest account and optimize your business as a standard personal profiles.

Or…

Setting up a basic business account could be the first step of the strategy.

A business profile is recommended to enjoy the additional features otherwise you can optimize both personal and business accounts to grow.

The branding process for both types of profiles is the same so if you need to optimize your personal profile then you can skip opening a new account.

Pinterest’s business profile is recommended as it carries additional features & business perks that can help greatly to crack the platform.

The basic steps for Pinterest profile Optimization are:

1) Create a Pinterest business account.

2) Switch from personal Pinterest account to business Pinterest account.

Switching involves adding up your business account to your personal existing account. Actually, in other words, both logged in at the same time using the same personal credentials when using a Pinterest account.

Note: that you can optimize your business as well as standard personal profiles equally.

The image below shows up how to add up a free business account through the drop-down menu into a personal account.

The image below shows how to fill in the credentials for the business account.

This is where you are all set to start moving on with your branding and advertising your specific niche. Rest all is about consistency and hard work that you put into it to grow your business.

Optimize and branding:

The next step is how to Optimize and Brand your Pinterest account?

Branding comes after the business account is all set and ready to go. Branding involves 2 major steps:

1) SEO settings I.e ( Search Engine Optimizations) and,

2) HEO settings I.e ( Human Engagement Optimizations)

SEO SETTINGS And GOOGLE SEARCH

SEO is all about how to optimize your profile using right keywords and putting them up on your titles and texts and the visuals that people are looking for in order to achieve your goals. It helps other search engines like Google to rank it on SERP.

Google search uses a large number of factors to establish its SERP list but it’s not that difficult with the Pinterest search. It focuses on 4 main factors to show up in the search results.

1. Domain quality
2. Pin (content) quality
3. Profile / Account quality
4. Topic relevance

Pinterest SEO could be optimized by focusing on:

Pinterest is a search engine and it also works on Search engine settings i.e SEO. And Pinterest SEO is optimized by focusing on the factors mentioned below:

1. Profile Title, Bio, Site Verification, Rich Pins, and Pinterest Tags, etc
2. Boards Title and Descriptions
3. Pins Title, Descriptions and Tags, etc

Note: Pinterest SEO is more about “text” and less about “visual”

Prepare your Pinterest text searchable. It has to be search friendly in order to get organic views. Smart feeds, texts and titles have to be search-friendly and should be directly related to the post. If you are a Blogger you must be already knowing what is search titles and texts, and why it should directly relate to your topic.

Pinterest is a Digital marketing tool and a super powerful visual search engine so it surely works great with perfect Title and text, with outstanding visual content.

Texts and Title’s

Fill your texts and titles using the specific keywords directly related to the Topic. The Topic that people are searching on Pinterest. This way your profile will Pop up on the search when people put a query on Pinterest to search on that topic. And this is another way that would help to rank on Google search.

Try people to engage more through your related extended topics and posts.

Optimizing Brand Name: If you are known with your brand name, use specific keywords to optimize it by title and texts.

What branding strategy suits you will depend on your niche, topic, and industry.

The SEO title is a key to rank your profile, boards, and content on SERP of Pinterest.

Pinterest allows only 30 characters in the title.

Pinterest HEO includes:

Human Engagement Optimization of Pinterest account. Pinterest HEO is more about “visual” and less about “text” for optimization. Pinterest also plays a big role as a visual search engine, the focus on keeping the visuals outstanding also creates a branding pin or a board containing content to the specific niche or a topic to attract organic growth.

We need to focus on the visuals or graphics that are considered as the second real estate of Pinterest. The first real state is the SEO which includes the title texts and the description including tags. – Pinterest Graphics or visuals that includes :

• Profile Photo:
• Profile Cover:
• Branding:
• Color Scheme
• Consistency

Business Profile Photo:

Setting up a High-quality Pinterest profile photo is the key to attract growth. The Visuals work wonder expressing the content that it has.

The branding image will display what your content is all about and find out the right people for you to get traffic sources. Setting up a mission-oriented, and a branded image works the best. This is important because it is going to appear everywhere as your branding image and this makes a difference.

If you are a professional and a regular content creator. Use a branding name for your business and, upload a site business logo for it which appears outstanding and very professional.

OR set up a…

Personal Profile photo containing a Logo

Branding your Pinterest profile photo could be a professional or a personal one. What profile photo strategy you use, also depends on your content niche, target audience, and the advertising or marketing platform. Pinterest is more a personal platform where people like to connect with renowned peoples and celebrities and connect and follow each other.

So if you are a renowned personality or celebrity, use a professional headshot of you as your profile logo.

Or…

You may also design a logo specifically for your Pinterest profile with a mixed impression of a personal and professional representation.

You plan to promote a mixed content from your Blog and other sections or categories.

If you are new to blogging and business marketing and want to promote organic growth through visuals and graphics (HEO) as it works great for that. You can do so by creating a mixed content image into your Pinterest logo for your profile

Note: This is the guide who is new to Pinterest. Whether he or she has a new account or have an existing account on Pinterest. This guide will help them to understand the steps of creating an account or to modify an existing account which would help them how to get more impressions and click-through rates. How to increase the chances of getting more audiences or visitors attracting to their pins and boards by understanding visual I.e HEO or by SEO.

In this guide, I will help you guide through all the steps which are the best of my knowledge and experience journey so far in Pinterest.

I have been creating pins and boards for a long time now and gained some knowledge that I would like to share to help others.

Setting up a Pinterest Profile Cover :

Setting up a profile cover matters, which is kind of a showcase to your entire theme of content related to the topic and branding of the business. Say if someone visits your site or Pinterest Business page for the first time. The appearance should explain all about your personal identity or a business page.

This is kind of a featuring window to the business and its amazing.

When you see the image above. By default, the Pinterest cover image is the large collage of food images at the top of the profile displaying the pins statically and the round frame is the Pinterest profile image.

Steps to upload a Profile Cover:

1. In your business profile, when you hover over the page there appears a tiny pencil icon. By clicking on that icon you on the top right side of the corner you can upload a cover image.
2. Click on the Upload image or video, choose one from the storage, Crop, or adjust the image according to the size to fit into the frame.
3. You may also choose a small video in your business profile as per the size recommended.

Pinterest Boards and Branding:

Boards are the categories that you want to share with your audiences. Different boards can be created depending on the choice of your interest. You may create as many boards as you want (up to 500) and visually make them appealing and storing good content. I would like to discuss more about board branding and content creating in my next post topic.

Pinterest audiences can follow your entire profile business or they may choose a specific board that is created by you on different topics that they are interested in and want to follow.

Board SEO AND HEO: Optimization. Titles texts and Descriptions:

Doing the right keyword research and optimizing your board with the right Titles and texts engages audiences more efficiently and ranks better in Pinterest searches and google searches as well. Which blooms your topics and grows your business.

Board SEO includes :

Board Title SEO and the Board SEO description:

The Board title by default is 100 characters, so to make sure to use the best space and characters to display your board. It shows primary 50-60 characters first.

Use correct keywords or say use matching keywords related to the topic that you want to promote.

BOARD DESCRIPTION: Fill the description the same way exactly matching the content and directly relevant to the topic of your board. You may use 500 characters in the description, so use it fully.

Always first pin the most relevant board on your profile

Board HEO:

Why do we need to brand our board covers?

Board Branding through visuals makes a difference. Grows traffic to the business site, to your board contents, and more. It of course put an impression on your branding.

Attractive and colorful board covers specially custom designed is a great way to attract more audiences. Clear and good-looking text included in your board covers also gives a more clear picture of your topic and content at a glance. It becomes so much easier for people to understand and take actions on your creation and they would feel more comfortable following your future content and posts.

Consistency:

Be consistent and pin regularly. Most importantly you need to be consistent and create content regularly to grow.

More about Pinterest Pin (Any)

The Pinterest pin has two important elements to focus on. One is the text ( that includes title and the description) and the second one is the Visuals.

We need to follow at least one optimization rule to grow:

“SEO the real estate-title text and the description and HUMANIZE or the visual real estate- graphics”

These are the main things that will show up the entire details and attract our guests to the topic that we are advertising to grow our business.

So far, now we have a clear picture to understand the basic rules to set up the Pinterest account. Actually, It is a combined package that is Social media and the Visual search engine, and the best part is the visual search which of course gets tons of organic traffic.

Its a long game process. Its not that easy….but there are more ways…

OVERALL WHY DO WE NEED TO OPTIMIZE THE PINTEREST PROFILE?

Though there are billions and trillions of pins and boards have been shared every single day and that counts a huge number of pins for any niche, content, and keyword to compete for the tiny place of 238 pixels wide on feed, search, or related pins page. So, to succeed on Pinterest you need to get your content STAND OUT OF THE CROWD. And this is possible when you will achieve a good amount of organic traffic. It”s not hard to win on Pinterest as you may think or experience. ” Promote on Pinterest Strategically”.

It all starts with setting up an Optimized Pinterest Profile and a business profile is recommended to enjoy the additional features. Otherwise, you can optimize both personal and business accounts to grow.

Also, the Pinterest business profile carries additional features and business perks that can help greatly to crack the platform.

Hope that this will help anyone to set up a standard personal Pinterest profile or a business profile and follow the strategy. Create pins with attractive visuals and good content consistently.

Pin Recipes: